INSPIRAMAIS

What is INSPIRAMAIS?

INSPIRAMAIS is a Brazilian materials and product-development event that connects launches, research, special projects and commercial relationships across several industries. Its 34th edition took place on 7 and 8 July 2026 at the Pro Magno Events Center in São Paulo, and was described as a materials salon for footwear, apparel, costume jewellery, furniture and automotive upholstery. That scope sets it apart from a fair focused on one product category: the material and its path into development are the useful points of reference.

The launch scale appears in two institutional sources. Assintecal records more than one thousand materials per edition and links the products to research led by Walter Rodrigues. CICB describes the event as a presentation of more than one thousand materials every semester for footwear, apparel, furniture and costume jewellery. These statements should remain tied to their sources and editions; they do not show that every material suits every application.

How does research become material and project work?

At the 34th edition, Walter Rodrigues presented the Essência research through a pyramid methodology. The published breakdown assigns 10% to the innovation laboratory, 30% to materials in development and 60% to products already approved by the market. For a product team, this can serve as a way to organise signals, experiments and sample choices—not as a technical test, certification or performance guarantee.

Preview do Couro adds a specific leather route: Assintecal reports that it is delivered in partnership with the Brazilian Center for Leather Tanning Industries and anticipates the research that will underpin materials for the following edition. At the 34th edition, the space presented more than 60 differentiated hides. That figure helps identify the project, but it does not replace a technical sheet, test, physical sample, lot conditions or supplier validation.

The Hub Conexão Criativa adds a project-facing route: the same coverage of the 34th edition records 33 micro-entrepreneurs and artisans in the space. For people researching fashion materials, the practical value is to keep inspiration, development and specification separate before turning a reference into a collection item.

Why does the event matter for sourcing?

INSPIRAMAIS combines material discovery with relationship routes. At the 34th edition, the Brazilian Materials programme brought 22 buyer groups from Argentina, Chile, Colombia, Ecuador, Mexico, Peru and Türkiye; the coverage reports more than 520 meetings with 60 exhibiting companies. That number describes the edition and should not be converted into a permanent sales forecast.

The operational reading starts after the visit: record the supplier, composition, finish, width or thickness when relevant, minimum lot, lead time, price, documentation and sample. Use a technical sheet to turn a conversation into a requirement and sample approval to separate visual interest from a product decision. Links to São Paulo Fashion Week, Minas Trend, Febratex and Moda Ceará are editorial navigation, not evidence that the events are equivalent.