Texbrasil

What is Texbrasil?

Texbrasil is the sector program for internationalizing Brazil's textile and fashion industry. It is delivered through a partnership between Abit and ApexBrasil, working with textile and apparel companies to develop strategies for reaching the global market. The program has more than 25 years of activity and reports that it has helped about 2,000 brands enter the export pathway.

This framing distinguishes Texbrasil from an exporting company, a standalone fashion trade fair or a generic consultancy. Its role is to organize sector-focused support for Brazilian companies seeking an international presence, with internationalization as the program's central purpose.

How does the program prepare companies to export?

Texbrasil describes its training as a systematic internationalization qualification program specifically designed for the textile and apparel sectors. The offer includes tools and strategic information for company development, as well as individual support to plan, adapt and edit collections for specific target markets.

This preparation brings product development, positioning and foreign trade closer together. The program's published consulting offer covers basic foreign-trade processes, strategic tools for exporting, customs procedures, trade agreements, an action plan and mentoring. Preparation therefore goes beyond presenting a collection: it connects product adaptation and positioning with the requirements of the chosen market.

How does Texbrasil connect companies with buyers?

The business track brings together international trade fairs, showrooms, roadshows and visits by international buyers to Brazil. Texbrasil describes its business-opportunity service as individualized: a buyer's demand is matched with Brazilian suppliers whose profiles are compatible, and the results are followed up.

Roadshows are designed for groups of business owners seeking knowledge, commercial opportunities, partnerships, networking and benchmarking in strategic markets. At international trade fairs, the support is described as strategic and operational. In the buyer project, international buyers, distributors and representatives are invited to meet Brazilian selling companies and selected according to the profile of the national offer; in showrooms, support is provided in the brands' target markets.

These elements separate stages that are often conflated: sourcing matches supply with demand; training prepares the company and its collection; fairs, showrooms, roadshows and buyer projects create commercial contact situations. Texbrasil brings these tracks together in a B2B program, while each company's negotiation, delivery and performance remain dependent on the parties involved.

What documented scale does Texbrasil have?

The program's institutional page reports more than 25 years of activity, about 2,000 brands helped along the export pathway and US$11 billion in business generated. These figures are presented as the program's accumulated scale, not as a result guarantee for every participant. The same reference identifies its focus as Brazil's textile and fashion industry, defining its audience in relation to broader foreign-trade support structures.

The ecosystem can be understood by linking Texbrasil to fashion exports, sector representation, export promotion and connections between suppliers and buyers. Together, these relationships explain why Texbrasil is a B2B player: its working unit is the participating company, and its bridge is access to international commercial opportunities.